10am - 11am PT / 11am - 12pm MT / 12pm - 1pm CT / 1pm - 2pm ET
From name recognition, to establishing trust and credibility, to the ultimate buying decision, the key to getting clients in the door is building meaningful client relationships.
The concept of Velcroed Relationships is based on the theory that there are multiple decision makers at a company when making a buying decision, and having employees at every level engage in client relationship building is important to your firm’s success.
Through personal stories, anecdotes and a powerful, in-depth case study illustrating a successful Velcroed Relationship in the A/E industry, you will learn:
- The characteristics of strong Velcroed relationships and how to capitalize on them
- How to utilize professional and personal networks to build client relationships
- The effectiveness of multiple business activities to generate revenue
About our speaker
William R. Long is the President of TRINIUM Resources Group, a management, marketing, and human resources consulting firm serving the design and construction industry. Bill is the author of The Flying Buttress blog and has also authored numerous articles and columns for various building industry publications including A/E Rainmaker, Principals Report, and New York Construction News. In addition, he has authored a White Paper for the SMPS Foundation entitled International Success in the A/E/C World – Benchmarks and Best Practices.
A registered Professional Engineer, LEED Accredited Professional, and Certified Professional Services Marketer with over twenty-five years of experience, Bill possesses a Bachelor of Architectural Engineering degree from Penn State University and an MBA degree from Villanova University.